After years of multiple inconsistent logo designs, and branding attempts by individual sales staff led to a fractured corporate identity, Voss Engineering needed to rebrand itself to recapture market recognition. They Manufacturer Bridge and Structural Expansion Bearings, Elastomeric Pads, Slide Bearings, and Vibration & Shock Dampening Materials so the symbol represents a vibration dampening curve. The font used to create the "Voss" is an clean modernized version of their original logo face bringing a history back to the logo.
