This campaign was designed for the regional directors of the Precast/Prestressed Concrete Institute. The concept was developed to catch the attention with striking graphics and posting common questions that the decision makers have when it comes to building with precast concrete. Body copy was developed to move the reader to the website for information that would answer to the question. Each ad ran in multiple publications on a set schedule with an email campaign both of which drove the readers to a corresponding website landing page.
