JVI is one of those clients that really enjoy what they do and really get involved in every aspect. Every year they have a booth at the PCI Convention and every year they have a lot of fun spoofing the city in which the convention is being held. The owner and staff enjoy dressing up and make an appearance on the opening day and they are alway a big hit.
In 2018 the convention was held in Denver and they decided to spoof Cheech & Chong. The characters are always kept in secret until that time they appear and photoshoots and final ads are all done last minute to keep anything from leaking. Costumes are close but a cheap fake beard always looks fake, so arranging and directing photoshoots, retouching photos and creating final artwork for the ad and giveaways needs to be on schedule.
